Imagine you’re sitting at home about to take the first bite of your dinner when your doorbell rings. You weren’t expecting any guests. You go to the door and ask who it is. If they aren’t able to tell you who they are and why they are here to speak with you, it’ll be easy for you to decide your dinner is more important than speaking to them any further.
But, if your visitor is able to show you they have something that will make your life better in one way or another, maybe now you’ll listen long enough for them to leave an impression. They leave some materials with you for further reading, with their contact information and a coupon for a special offer. You head back inside to eat your dinner, contemplating how you might really benefit from working with them. Whether you become a customer or not, this experience has left you with a memorable impression of their brand.
Marketing makes it easier to for your company to be found by people who are already looking for it – But great branding is what makes a potential customer excited to work with you instead of closing the door on you.
People are looking for you because you do something they can not or do not want to do on their own – and unless you’re a rare breed, there are other people out there who do the same thing, generally speaking, that your client wants. Your brand is your chance to resonate with a customer in a way that sets you apart from your competition.
You’ve already chosen to step into the ring with your competition instead of going to work for them.
How can you come out on top as the fan favorite?
Your logo is the gatekeeper to your brand. It can either welcome people in or keep them out.
A great logo opens the door for people take notice of your brand, get an idea of who you are and what you do, and get them interested in what you have to offer them.
Creating an effective logo requires considerations for many different design factors – the typography, the visual associations of your competitors, design simplicity, recall, shape psychology, longevity, utilizing negative space, color theory – and so much more! It also requires an understanding of intrinsic considerations such as how your logo will interact with the rest of your brand, as well as how people feel when they look at your logo.
Your company is growing. Whether you’re offering new products or services, expanding into new markets, or you know your demographic better than before, you’ve outgrown your brand.
What’s your reason for rebranding, and who are you now? We’ve helped people rebrand better for 20 years. Wherever you go from here, we’ll make sure all aspects of your marketing are rebranded in a way that excites customers new and existing.
Print Marketing Redesign
When you’re ready to reprint your marketing material with your new branding, don’t miss the opportunity to make your copywriting, graphics, and layout even better than before!
Whether you want to revise materials you already have or go back to the drawing board, we’ll make sure your rebranding goes far beyond a logo swap.
Digital Marketing and Website Redesign
As we update your digital marketing with your new branding, we want to make sure we take your message beyond your logo! Now is the time to look over your website with a fresh perspective – what’s working, what isn’t working, and what needs to be better?
Can a visitor understand what you do within a few seconds of visiting your site?
Is your About Page compelling?
Is it easy to find the services you offer and are any new services highlighted to catch a visitor’s attention?
Is your SEO up-to-date to reflect your rebranding?
Does your branding help direct people to take action?